It also occurs in romantic relationships because you can ignore important information as you tend to perceive what you find interesting or meets your expectations. As a recipient of advertising messages, you’re the target of hundreds of messages that will greatly influence your behavior. The amount of stimuli that you’re able to perceive is enormous. However, in many situations, it will cause you to lose or miss out on very valuable information. Selective perception is a mechanism that allows you to filter the relevant information and avoid a stimuli overload. Selective perception: A double-edged sword When you erase the elements that threaten you from your perceptual field. It makes you focus on what interests you by discarding the rest of the information. When you only see and hear what you want. This phenomenon causes perceptual distortions such as: These are the things that capture your attention instinctively, such as a baby crying.Īdvertisers use this to their advantage, in order to turn your attention to the most striking characteristics of the items they want you to buy. What you perceive most strongly are the things you expect to see or those that interest you. Regarding an individual’s internal aspects, the two most important ones we have are expectations and motivation. These can involve characteristics such as size, color, shape, movement, location, or elements of surprise. The nature of the stimuli refers to sensory aspects by which we perceive some stimuli more intensely than others. Mainly two types of phenomena influence us: the nature of the stimulus and the internal aspects of each one. In both models, your mind identifies a process and carries out the selective perception on the process, and not on a single action. The last stage is the time we spend perceiving the message. This is complementary to the Posner model and also has three stages: selection, preparation, and maintenance. This means that the message captures our attention, and we begin to process the new information along with our perception, and then direct our attention towards other stimuli. This divides the perception of the message into three stages: changes in attention, engagement, and attention disengagement. There are two models that try to explain this process: How are filters created in selective perception? Thus, this becomes your reality, and selective perception plays an important role in it. You create a parallel scenario to work with, which can be more or less similar to what actually happens. In addition, your emotions have a lot to do with this process. Selective perception optimizes your cognitive resources and focuses them on something that you expect to happen. It all comes down to a biased and partial interpretation of reality. It all relates to your preconceived ideas, interests, desires, and fears regarding different events and situations. Another example would be when you’re waiting for someone and you think you know which direction they’ll be coming from. It makes you see, listen, or focus your attention on a stimulus based on your expectations, without taking into account the rest of the information.Īn example is when you decide to purchase a cheap car, but then start to look at other, more expensive models. Selective perception is a very common cognitive distortion that affects your perception.
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